Ads, SEO, tracking and conversion for NZ and Australian businesses
Fix the leaks first. Then scale.
Most marketing budgets aren't too small. They're leaking through broken tracking, websites that don't convert and campaigns nobody checks. I find the leaks, fix them, and only then scale what's working.
Brands I've worked with
Four things, done properly.
Paid media
Google and Meta ads, built around what actually makes you money, not what looks good in a report.
SEO and AI search
Get found on Google and in the answers AI tools give, for the searches your customers really make.
Tracking
Set up properly, so Google and Meta's algorithms optimise for real sales and leads, and every budget decision runs on numbers you can trust. Built on Google Tag Manager and Meta's Conversions API.
Website conversion
I find where your site loses enquiries and sales, then fix what's getting in the way, so every visitor from ads, search and social is worth more. I'll only suggest a rebuild if it's genuinely the right call.
How it works
Pouring more traffic into a leaky website just means more leaks. So I fix the bucket first.
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01Audit
Find every leak before spending another dollar.
I look at your tracking, website and campaigns to find where money and leads are slipping away. You get a written list of fixes, ranked by impact.
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02Fix
Plug the leaks, so the same traffic turns into more sales.
Broken tracking, leaky conversion paths and underperforming search get sorted first. Often the cheapest wins.
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03Scale
Now extra budget fills the bucket, not the floor.
Only then do I put more of your budget behind what's working, with numbers you can actually see.
Book a 20-minute call
What changed for my clients
Real clients, real numbers, straight from their own Shopify, Google Ads, GA4 and Search Console.
0x
online sales, 2020 vs 2025
Furniture store
Mainland Furniture, Christchurch
Fixed the website first, then turned up the ads. Five years later, the store sells 41 times as much online.
12.6xreturn on ad spend, 2022 to 2026
+62%average order value
First site rebuildMay 2021
Google Shopping ads on
- Feb 2021: first site rebuild
- May 2021: Google Shopping ads on
Source: Shopify Analytics. Each point is a full year of online sales, shown as a multiple of 2020.
You work with me. Not an account manager.
I'm Titus Kam. I've been an in-house marketer, an agency strategist and an independent consultant, so I know where budgets usually go missing, and how to stop it.
Ty Digital is just me, working directly on your account. No handovers, no juniors learning on your budget.
Got a budget that isn't pulling its weight?
Book a free 20-minute call. I'll tell you honestly where I'd start, even if it's not with me.
Workshops
Want to run it yourselves? I'll teach your team.
Hands-on Google Ads, SEO and website CRO workshops for in-house teams, built around your own accounts, so they leave knowing exactly what to do next.
“Massive thanks to the wonderful team for giving us the knowledge and tools to feel confident managing our campaigns in house, as well as practical action steps to improve our digital presence. We are really going to miss our sessions with the team!”Waihi Bush Organics, in-house team trainingAsk about a workshop
